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Dresses are our prerogative and are the most feminine clothing of all. Perfectly matched to our natural curves they effortlessly combine total elegance with feminine nonchalance, playful charm and sex appeal. A traditional sheath dress, a sophisticated chiffon dress with print pattern or an extravagant, finely detailed tulle dress – women wear dresses both for extra special occasions but also for everyday life. Dresses mean freedom: freedom to reflect our feelings in the way we look, to reinvent ourselves and, above all, the freedom to look different and fantastic every day.
Relocation to a new town: from today on, everything is different. The bright little penthouse flat you managed to find at the very last minute is still full of unpacked boxes that will have to wait till this evening – on the first day of your new job you want to make a great impression right from the start. Your office says traditional formal chic. You say nonchalantly elegant comfort. A stretchy jersey dress in subdued tones or a discreet, straight-cut sheath dress with a short blazer combines both these requirements in the most stylish manner. It turns out to be a long day during which you're all over the office introducing yourself to your new colleagues, shaking hands, asking questions and absorbing all the novel impressions. You just stay yourself – good-tempered and casually styled. Knocking off time at last – now, unpack the packing cases or head out for a drink with some of your new colleagues? Neither. One of your childhood friends has announced a visit for this evening to welcome you to the town. It feels so good to see a familiar face in these completely new surroundings. You sit at the kitchen table with a glass of wine, chatting, laughing and filling each other in on the past few years. Moments like this can be accompanied by a feminine wrap-around dress with trinkets, a softly falling jersey dress or a simple brightly coloured knitted dress. These are the changeable everyday dresses that are transformed into something special through you yourself.
A few weeks later you already feel right at home. Your flat has an air of homely cosiness, work is keeping you on your toes and your evenings are spent at Zumba sessions at the gym round the corner with your favourite among your new colleagues. On the weekends you explore the town together – and of course the shops. The right outfit for long days of shopping is feminine, stylish and matches your mood perfectly: a rayon dress with print pattern or a stretch dress in muted earth tones with booties or high-leg boots accompany you in and out of dozens of dressing cubicles and still make you smile as you pass the final shop window of the day, arm in arm on your way to the nearest pizzeria. How could you get to know a new town more intimately than with a romantic dinner at a small restaurant? You've got your first date – there's only one dress for such special occasions: the legendary little black number. Endlessly changeable and a complete classic that can't be pigeonholed. Glamorous in a bustier dress? Extravagant with asymmetric cut? Devastatingly elegant in a close-fitting jersey sheath dress? It's your decision – with the black dress you can write your own story. Dresses not only accompany you to new towns, as you enter upon new eras in your life or to first dates; they are also with us when we plan great things and are a part of our daily lives. Could we even live without dresses? Well, yes, certainly we could – but why should we? Let's enjoy the variety that is reserved for us women, the elegance of flowing materials and the aura of absolute femininity – with dresses from Esprit.