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Children's fashion from Esprit

Parents and kids' fashions have one thing in common – they have to put up with a lot, every day and every night, at home or at the playground, whether snuggling, leaping about, daydreaming or playing. Whether they're crouching in the street lost in a reverie as they observe a worm in awestruck wonder or charging after a ball whooping like banshees, our kids always live in the here and now. Let's give them the freedom to enjoy every single moment – with comfortable, robust jeans or corduroy trousers, with soft jersey shirts and cosy cardigans. Every day is completely different. Maybe we should follow their example?

Those magical early days: kids' fashion for babies and toddlers

It's hard to believe when they're finally there. Suddenly, as we hold our baby in our arms for the first time, amazed at the tiny little hands and feet, listening intently to every gurgle and babble from its little mouth, the only things that count are well-being and snuggly cosiness. Life will get hectic enough – babies take their time arriving in this world. Snuggling with mummy on the sofa in a jersey romper suit or striped shirt and soft cotton leggings or taking a little trip in the pram resplendent in a titchy little hoodie and jersey-lined jeans: there's nothing nicer than these first few months in which everything is still new and amazing. And nothing makes this period more pleasant than children's fashion that leaves you all the freedom in the world. Favourites available in more colours than just blue and pink, equipped with stretch waistbands and practical snap fasteners make for quick and easy nappy changes as you go about your business. Cotton body suits and romper suits that can survive multiple thrashings in the washing machine and will remain as happy souvenirs in those distant days to come.

Colourful, wild and happy: fashion for the most exciting and eventful period in life

For a child every minute is valuable. Every day is endless and full of possibilities. Still sleepy-eyed and wrapped in pyjamas of soft jersey material they float from their little beds to the breakfast table. There's plenty of time to wake up in the morning sun with a cup of warm cocoa before it's time for school or kindergarten. Then, dressed in a cotton skirt, tights and striped shirt or jeans and a casual chequered shirt, our little whirlwinds set off, firmly clutching mummy's hand. There's loads to discover even on the way there. The morning goes by in a flash. Playing, learning, watching – comfortable cotton trousers, soft knitted jumpers and robust little jackets survive the lot with no trouble at all. Back home for lunch there's stories, laughter and plans for the afternoon. Maybe a game of football with the kids next door? Or practising on the bike in the backyard? What about a bit of painting and model-making with their best friend from kindergarten? No matter what the rest of the day has in store – your kids will be perfectly dressed for it in their favourite printed T-shirt, a jersey dress or comfortable sweat pants with a pair of sneakers or colourful wellies. Finally the sun starts to sink. It's time for bed. Clinging tightly to daddy the day's events are recounted in vivid detail. A bedtime story then it's the end of another long, lovely day. Tomorrow there'll be new things, exciting things, funny things to do – and always in great, functional children's fashions from Esprit.

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