Organic cotton

Did you know that more than 10% of the cotton that we use is organically culitvated?
By 2021, we aim to use 100% sustainable cotton, including organic cotton, recycled cotton and cotton from the Better Cotton Initiative!

The better denim

Better fit. Better for the world. The better denim. Sustainable products are important to us. That's why we're already using organic cotton or recycled materials in lots of our jeans.