Dare to break the rules!
Esprit's 2020 spring campaign #YouRule is all about shattering conventions,
forgetting the norms and inspiring the world by being YOU.

Winning attitude

Confidence is an outfit to be worn. And no one knows that better than Eunice Beckmann. In a male-dominated sport, she empowers girls and woman to realize their dream of becoming soccer players. The path to your goals isn't always paved - go your own way and write your own rules.

Break them, rewrite them, rule them.

We are every woman

Following last year's efforts on the topic of female empowerment, Esprit is financially supporting the UN Women's work throughout the course of the campaign. Esprit is teaming up with UN Women once again to unite forces for gender equality the world over.

Get your limited campaign T-shirt made of 100% organic sustainable cotton with the #YouRule print to make a statement.

Rule your own style

There are a lot of rules fashion. They come and they go.
Let them go and be free to express yourself. Never mind everybody else's rules. #YouRule